In This Guide:
- Where to Find Your Analytics on Locals
- What You’ll See Inside the Dashboard
- Understanding Key Metrics
- Tips to Improve Strategy Using Analytics
1. Where to Find Your Analytics on Locals
You can access your club’s analytics either directly in the Locals app or via the web version of the Creator Dashboard.
📲 In the App:
- Open the Locals app
- Go to your Club Page
- Tap on “Club Settings” in the top right corner
- Select “View Analytics” from the menu
💻 On the Web:
You can also view your analytics from your desktop by visiting the Creator Analytics Dashboard online.
👉 Link
Just log in using the same phone number you used to sign up on Locals
This makes it easy to monitor your club’s performance from anywhere, on any device.
2. What You’ll See in the Locals Analytics Dashboard
Once you open your dashboard, you’ll land on a clean, visual overview of how your club is performing. The data is grouped into three core sections:
📊 Club Overview
This section gives you a quick snapshot of your club’s growth and revenue performance at a glance.
You’ll see:
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Total Club Page Views – The number of times your club page has been viewed.
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Total Members – How many people have joined your club overall.
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Paid Members – How many of those members are currently on a paid tier.
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Free Members – The number of people who joined but haven’t yet paid.
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Total Revenue – All-time earnings from memberships and paid events (Stripe fees and refunds included).
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Monthly Recurring Revenue (MRR) – Expected monthly income from your active paid members.
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Annual Recurring Revenue (ARR) – Projected yearly income based on current active subscriptions.
🧠 Why it matters: This section helps you instantly understand your growth trajectory and how close you are to revenue goals.
👥 Member Insights
This section gives you a demographic breakdown of your audience, helping you tailor your events and messages more effectively.
You’ll find visual charts for:
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Age – Distribution of members across age groups (e.g., 18–25, 26–35).
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Gender – See how your audience splits across female, male, and non-binary identities.
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Top Interests – Based on your members' responses, shows the topics your members care about most.
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Languages Spoken – Understand the primary languages your community uses.
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Top Countries – Know where your members are based geographically.
💡 Tip: Use these insights to choose better event times, content formats, and themes based on your audience makeup
📈 Member Directory + Lifetime Value
In the “Members” tab, you’ll see a searchable list of your entire club — each with individual profiles.
For each member, you can view:
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Name and profile info
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Total Spent – Combined revenue from events and memberships
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Member Since – When they joined your club
Sort and Filter Options:
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Tap on Total Spent to sort by highest- or lowest-spending members
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Tap on Member Since to sort from oldest to newest (or vice versa)
💡 Engagement Idea: Reward your most loyal members with a shoutout, a surprise gift, or a free invite to a premium event.
You can also Download a CSV to analyze your full member list offline.
📅 Events Performance
You’ll also find a section specifically tracking your hosted events, with analytics for:
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Total Event Page Views – How often your event listings were seen.
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Participants – Number of members who RSVP’d.
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Conversion Rate – The percentage of people who visited the event page and actually signed up.
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Revenue – Income generated from paid events.
Each individual event also shows:
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Page Views 👁️
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Number of Participants 👤
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Revenue Generated 💶
📌 Why it’s useful: You can easily compare which events are performing best and which ones might need better promotion or a different format.