From a few runners to a waitlist of 1,000+ members — this is how The Uncommon Club turned a bold idea into one of the most successful running communities in the UAE.
Overview
Club Name: The Uncommon Club
Location: Dubai, UAE
Focus: Running, wellness, and social connection
Launch Date: September 2024
Members Waitlist: 1,000+
Current Members: 275+
Events Hosted: 33
Total Revenue Earned: $32,000+
App Views: 9,500+ | Web Views: 6,000+
Instagram: @theeuncommonclub
1. Meet The Uncommon Club
At its core, The Uncommon Club is more than just a running group — it’s a social wellness movement redefining what community fitness looks like in one of the world’s most vibrant cities.
“We are Dubai’s first Social Running Club, designed to help people connect, train, and thrive together.”
What started as a simple way to bring runners together has evolved into a premium ecosystem where athleticism, inclusivity, and social connection come together — all powered by Locals.
2. The Challenge: Scaling a Premium IRL Community
Like many emerging communities, The Uncommon Club faced growing pains:
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Messy RSVP tracking through WhatsApp and spreadsheets
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No centralized communication for their members and training programs
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Limited ways to monetize meetups, workshops, and coaching sessions
- No structured tiers to reward loyal members with perks and discounts
They knew they had something powerful — they just needed the right infrastructure to scale.
3. The Locals Solution: One Platform to Power It All
Locals offered the complete toolkit to turn the Uncommon vision into a high-performing community business:
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Flexible Membership Plans: Monthly, 3-month, 6-month and annual options
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Built-in Perks for members:
- 20% discount on all paid club events
- Monthly group running technique sessions
- Educational talks and social wellness events
- Exclusive access to chat, programs, and digital resources
- Partner Brand Discounts
- 20% discount on all paid club events
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Custom Branding & Design: Fully customized club visuals and branded onboarding experience
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Seamless Management: Calendar, payments, chats, and RSVPs all handled in one place
- Growth Funnel: Instagram bio links driving traffic directly to their Locals club page
4. Results
In just a few months of activity:
📅 33 successful events hosted across Dubai
💰 $32,000+ earned through memberships and events
📥 1,000+ people on the waitlist
📱 9.5K+ app views and 6K+ web views, signaling strong visibility and sustained interest
With clear monetization and seamless onboarding, the club has unlocked a scalable and profitable model — without compromising its value.
5. What Makes It Work
Here’s what other creators can learn from The Uncommon Club:
✅ Clear value prop: Health, community, and high-quality perks
✅ Strong brand identity: From visuals to voice, it feels premium yet inclusive
✅ Instagram funnel: Engaging posts + call-to-action to join via Locals
✅ IRL-first: Grounded in real-life events, powered by digital systems
✅ Strategic pricing: Tiered memberships that drive recurring revenue
6. Start Your Own Uncommon Journey
Inspired by The Uncommon Club?
Whether you’re building a running community, wellness group, or creative community, Locals gives you everything you need to grow your audience, engage your members, and monetize your passion.